The Stable, a new kind of sports marketing agency.
Sports sponsorship isn’t broken; it’s just underplayed.
In today’s crowded arena, more brands than ever are entering the world of sport. But too many sponsorships fall flat.
That’s where The Stable steps in.
We’re a disruptive sports marketing agency, created by fans that’s built for brands and rights holders who want and need more. Our mission is to activate sports sponsorships with genuine cultural relevance and creative firepower that delivers community and commercial impact.
If your sponsorship feels like it should be doing more, you’re not alone.
“63% of brands that own sports partnerships feel their objectives are not fully understood, while 75% of rights holders feel the same about the brands they work with.”
Sports Pro
The problem? Most agencies are still stuck in the old playbook - focused on logo placement as opposed to fan connection.
We do sports marketing differently.
The Stable is where brands, sport, and culture collide - showing up with purpose, personality, and an informed point of view. We believe sport is so much more than a global superstar or multi-million-pound stadium. It's a wide-reaching storytelling machine; an emotional lightning rod and passionate creative playground.
We've worked with the biggest names, but we love an underdog too.
We’ve helped some of the biggest global sports partnerships activate with attitude and true effect. From Chelsea FC to Paris St Germain FC via Royal Ascot to Women’s Rugby alongside the England RFU and the Red Roses, we’re just as excited by the uncut gems like Grenfell Athletic and the Greyhound Board of Great Britain. Big stage or small - we bring the same ambition, creativity, and energy to every project.
When we’re not debating our best XI’s, racing tips or favourite knock-outs of the last decade, we offer the following.
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We connect brands with the right partners, audiences and platforms to drive meaningful visibility and long-term value.
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From bold concepts to tactical rollouts, we craft campaigns that make noise on and off the pitch.
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We produce standout content and secure coverage that captures attention across sports, lifestyle, and entertainment.
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We turn match days into memorable brand moments. Immersive, shareable, and built for the fans.
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We build stories that resonate across platforms - fuelling culture, sparking conversation, and lasting beyond the final whistle.
Contact us.
Let’s make sport work harder.
If your brand’s in sport but no one’s talking, if your logo’s on the shirt but no one remembers the name, or if your campaign’s been activated but no one really cared, let’s change that.
The Stable is open.
Let’s build something that moves people.
101 Wigmore St,
London W1U 1QU